I don’t know about your house but at our house, nearly everything comes down to an engineering equation and often a complex flowchart is hastily drawn on graph paper. This is simply a consequence of working in a technical environment (and to having an engineer in residence).
Even a decision such as to where to go for dinner is made by listing all the variables (distance to restaurant, type of cuisine, wait time (in milliseconds if possible), number of days since we last ate there, percentage chance we can park the Hemi in a safe area) and then weighting those variables. (If their dessert menu is good, we weight that with the Pi factor.) (Sorry.) Then, depending upon feedback from each other or from those going to dinner with us, the variables are adjusted before the final decision (“Forget it! Let’s just eat in!”) is made.
Sometimes decision-making can be very involved and fraught with variables, options, add-ons, analysis of charts and graphs – and it’s good to take your time and invest your energy in decisions that could go either way. But deciding to exhibit in ISA Automation Week’s Supplier Showcase is much easier than that. The flow chart wouldn’t even take up enough room to use a whole cocktail napkin – because the benefits of bringing a booth to Mobile are so easy to see.
At the risk of being called a geek (again), here are the promised 3.1416 reasons to bring your products to Mobile and connect with prospects and customers:
1.1416 Experts, legends, instructors, and peers have lent their considerable technical expertise to put together the highest quality conference program for automation and controls professionals anywhere to be found. The attendees in Mobile this fall will be aggressively seeking solutions to their automation challenges. They’re seeking knowledge and education. They are influential in their companies, have decision-making authority, and are passionate about their responsibilities. They’re just the people you’ll want to contact – and they can become your customers and business partners.
2.1416 Seriously? A 10′ x 10′ space with basic furnishings is about $3200. Where else can you spend so little and get literally thousands of impressions in print, digital, web, and electronic formats in return - along with 3 days of face time with qualified prospects and customers?
2.1416.a The Supplier Showcase is the central gathering place for attendees. Exhibits are open all day, and luncheon buffets, networking receptions, poster sessions, and theater presentations are all held on the showcase floor. Shhhh — don’t tell anyone, but there’s a rumor that there will be a Mardi Gras Casino Party on Wednesday… shhhh…
3.1416 Showcase passes are available for those wishing to visit the exhibition only. The promotional code is: P12349B. Tell your customers and prospects to use that code during the registration process to get the free pass.
Well, I have to go find my slide rule. Meanwhile, contact me about exhibit space, event sponsorship, or to ask questions (but not the question “What is the square root of the Erie Canal?” – it’s already been asked). See you in Mobile!
C-Shay out.
919-990-9206
Follow me on Twitter: @carolpicker
